"In 1999, when HEROS was just an idea in the mind of Norm Flynn, he went looking for people who could help take it from idea to reality. One of those people was Barb Aidelbaum who dove in head first and worked tirelessly recognizing the need to create an opportunity to play hockey for young people from economically challenged neighbourhoods who needed it most but had the least access to it. Barb brought with her not only a technical understanding of hockey skills and directing Hockey Schools but more importantly the ability to teach conventional skills in an unconventional manner to young people who fell outside the conventional hockey system. She has also helped guide the growth and evolution of the organization as a founding board member, providing 2 decades of service assisting with fundraising, brand development, policy development, and so much more."
Barb Aidelbaum Skating
Executive Director - Hockey Education Reaching Out Society (HEROS)